EDITORIAL INDEPENDENCE
Last updated: August 2026
Forty Forward Health maintains full editorial independence. This page explains how we make content decisions and what we don’t do.
OUR EDITORIAL PROCESS
Every article we publish goes through:
Topic selection based on reader interest and emerging research
Research using peer-reviewed sources (Mayo Clinic, Cleveland Clinic, Harvard Health, etc.)
Writing by our wellness editor
Fact-checking against original sources
We do not use AI to generate editorial content. All articles are written and edited by humans.
WHAT WE DON’T DO
We do not accept:
Paid placements (companies paying us to publish specific content)
Sponsored posts (content promoting a specific product for payment)
Advertorials (ads disguised as editorial articles)
Free products in exchange for coverage
Compensation for favorable reviews
Payment to suppress negative coverage
We DO use affiliate links for some products we recommend. Our editorial recommendations are never influenced by these relationships — we only promote products we’d recommend whether or not we earned a commission.
OUR EDITORIAL STANDARDS
We will:
Cite sources for any health claims
Note when information is preliminary or evolving
Disclose when an article discusses a product we have an affiliate relationship with
Correct errors promptly and transparently
We will not:
Promote products we don’t believe in
Make health claims we can’t source
Use fear-based marketing
Exploit reader vulnerabilities (health anxiety, body image, etc.)
OUR WRITERS
Our wellness editor is Mara (fictional byline used for editorial consistency). She is not a medical professional. All health-related content is reviewed against published medical research before publication.
AFFILIATE DISCLOSURE
Some links in our articles may be affiliate links. Our editorial recommendations are never influenced by these relationships. Read our full Affiliate Disclosure .